Journey of a solo entity to a multi-faceted conglomerate

Amjad Sithara

Early Days

As the Founder and Chairman of the BCC Group, Amjad Sithara has efficiently stewarded the group from being a single-office business venture to one of the leading companies in the United Arab Emirates (UAE) with diverse interests in Manpower service, Construction, Interior Designing, Real Estate, Turn-key Projects, Fitness, Super Markets and Transportation. With a reputed track record in end-to-end manpower services in the Emirates, the BCC Group has since forayed into various verticals of the realty segment and confidently hoping to echo its success story in other verticals also making it a full circle in realty. Like all successful business magnets, Amjad also had many challenges in the beginning. Smart though, the young boy had to face many challenges on his road ahead to get himself foot firm in the massive and competitive world of the labour market of the ever-booming UAE. Slowly but steadily Amjad scaled up his activities to achieve an ambitious milestone of catering across-the-board in manpower service in the UAE.

Spreading wings

With a vision to come a full circle in the realty industry, the BCC group, which has indisputably proved its mettle in end-to-end manpower service, had recently upgraded itself as a turn-key contracting company.

The icing in the BCC’s cake though is his strong base in manpower. The abundant manpower resource BCC has in his kitty, Amjad is confidently assured of coming out in flying colours in whatever venture he has forayed into or would step into in future.

The BCC Group has offices in Sharjah, Dubai and Abu Dhabi with operations in all the seven emirates of the UAE. The success story of the young Amjad Sithara, showcases how a young boy from a remote village in Kerala could translate his dream to excel in the business horizon of a vibrant UAE come true with passionate commitment and unwavering hard work.

Biography Turning Point


Born to C P Hussain Haji and P P Rukhiya of Kuttiyattoor-Pallimukku in Kannur district in Kerala state of India, Amjad is the fifth son of the seven children of the couple.

An enthusiastic boy from a business family in Kannur, Amjad, as called by his peers and friends, showed an appetite for business, right from his teenage. And his passion cherished and flourished after he migrated into the UAE.

Amjad had a brief stint as a PRO. And that was the turning point in Amjad’s life. His association with the construction firm gave him the spark to explore and tap the abundant potential in human resources in the thriving building industry of the UAE.

Craving to explore the vast potential in manpower service, Amjad dived into the turbulent yet potential waters of manpower service business of the UAE and indeed succeed.

Footing firm in Manpower Business

The exposure gave Amjad the confidence to exit from his comfort zone as an employee to take a calculated risk and make a try in the manpower service business. The inborn zest and enduring perseverance of Amjad did bear fruits.

Going ahead, Amjad had to scale up his prudence and got his Bachelor of Business Administration degree in 2011 from Dubai.

Acting as an inevitable bridge between the employer and labour, BCC’s expertise in manpower service management has been thriving by providing appropriate human resources across the emirates.

Growth Story Dream Come True


A self-made and successful entrepreneur, Amjad also had a dream. And his dream was to become one among the frontline manpower service firms in the UAE, if not come on the top.

But it was not a cake walk for Amjad. The stiff competition and the nuances of sourcing of skilled manpower gave him a tough time to get going in the high-demanded yet undersupplied market.

However, a committed and painstaking Amjad emerged successful and made his brand highly visible in the manpower service segment of the emirates in less than a decade. Amjad’s unrelenting commitment to quality and strict adherence to time schedule made BCC become an option for even the construction majors when they think of manpower

Having achieved his first goal of making BCC’s presence felt strong in the UAE, Amjad has forayed into the other verticals in construction industry – designing, development, construction, facility management and finally into turn-key projects

Diversification of BCC

His leadership qualities and teamwork made the BCC Group surpass all challenges and hurdle over all odds that come in his way in his journey ahead.

The enviable growth Amjad achieved in his first endeavour and the vast and in-depth knowledge he acquired from his decade-long stint in the construction industry helped him step into a bigger shoe in the realty sector.

Amjad always had the zeal to go an extra mile not only to strategize and establish his business ventures but to expand and diversify also.

And it was translation of a dream come true for Amjad and the BCC Group. The group is into all segments related in the realty segment – real estate, interior designing, construction, facility management and into turn-key projects.

The BCC Group


Manpower and much more

The BCC Group is a UAE-based end-to-end construction company spread out in all the verticals of realty sector and with few other diverse businesses operating under its corporate umbrella. The Group was founded on a vision to innovate and integrate as to meet the ever-increasing commitment and responsibility towards its clients.

With its slogan, “constructing the future together”, the BCC Group is one other leading player in the construction spectrum of the UAE. Though manpower service is BCC’s flagship business, the group is marching towards establishing in other construction verticals also.

Its founder and mentor Amjad Sithara have been relentlessly striving hard to diversify his company as a multi-faceted business model. Thanks to his commitment to perfection in execution of all his business endeavours, the group is all poised to becoming a turn-key project company sooner than later.

Full Circle in Realty


The reputation BCC Group in the emirates coupled with a treasured crew of human resources at its professional kitty, the Group is having a smooth sailing in all the verticals which they have slowly but strongly ventured into with a grand vision to transform it as a frontrunner firm in turn-key project management.

As part of spreading its wings beyond the boundaries of his time-tested and established domain of end-to-end activities in construction domain, the young and confident Amjad also diversified his business interests to some other potential sectors, both in the traditional as well as modern verticals. The BCC Group presently has businesses in the Fitness, Real Estate, Super Markets and Transportation sector in the UAE.

Back home, the Group is actively engaged in establishing resorts and hotel projects in his hometown Kannur and Kochi in Kerala, in India. Amjad’s enthusiastic plan to venture out into the E-Commerce segment, based out of his native, is in its final phase.

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WORK-LIFE-SOCIAL Giving Back to the Society


Amjad believes in working hard and living life to the fullest. He not only enjoys his life with vigour and passion but has always been keen in demonstrating social responsibilities to his dear ones and employees as part of giving back to the society.

His company has been sponsoring the education of dependents of bereaved employees of BCC Group. That apart, Amjad had also been extending his helping hand to the kith and in of his employees and dear and near who were struggling in the pandemic days.

The pandemic days were struggling period for many across the globe, so were in the UAE also. But reaching out a helping hand during a crisis time is what makes people different.

Amjad did helped many emigrants who were struggling without job in different parts of the emirates by giving them food and shelter in his camps, for months together. This humane gesture had been highly commended and acknowledged by various expatriates’ associations and business groups in the UAE

Back home also, Amjad has been helping many a family in education, marriage, and house construction. In fact, the influx of requests for various types of aids and the outflow of philanthropy on the part of Amjad is a never-ending process.


A Born Leader

Amjad is an ardent reader and a good listener. He is also a passionate traveller and captures construction models and its aesthetic threads for possible reincarnations.

Apart from his inborn business acumen it is the ardent homework that he does prior to deciding and stepping into on whatever assignments he undertakes, whether it is business, social or personal, that gives Amjad the Midas touch.

A self-made and successful man, Amjad has a message for the youngsters – “Do not settle for what comes on you way but keep trying many times and build something of your own”

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